Articles & Press

  • The What, How and Why of SEO

    Assuming you’ve decided to start a Search Engine Optimization program, you should understand what it is, why you need it, and how to choose the right company:    The What First, let’s understand what we’re signing up for: Search Engine Optimization (SEO) is simply getting found and ranked highly in the search engines- those being […]

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  • Marketing Strategy Planning

    Hello everyone, Let’s get into a quick bit about creating your company’s marketing strategy and where to use your budget. When you first start to discuss where you want to go with your marketing, forget talking about SEO, Social Media, print and all the other mediums out there. That will come in time, but after the […]

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  • 10 Rules for Success in Business

    In business communities that I’m a part of, it’s a common subject to exchange our successful business practices, habits and routines.  After years of trial and error for a lot of us entrepreneurs, we find that we end up learning the same lessons and doing the same things.  Now, as with any business or service, […]

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  • In-house SEO – Should you keep your SEO in-house or use an SEO Company?

    Your SEO – should you keep it in-house? There’s a few factors to consider in deciding whether to do your SEO in-house or to use an SEO agency: 1.Do you need a full time SEO? Usually you’ll find large companies with big websites or many online sales initiates will have an in-house SEO person. This […]

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  • Niche Marketing

    Ever hear the phrase “Jack of all Trades, Master of None”?  In marketing that certainly seems to be the case. Look around at those who you see are successful.  With Doctor’s for example,  who are the ones who drive the 7- Series BMW’s? Probably the specialists – Eye Specialists, Heart Surgeons, etc.  The most successful Lawyers? – […]

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  • Definition of Noise in Marketing

    So, what does “Noise” mean in the marketing world? Let us have a look… Noise: Confusion caused by too many messages trying to be delivered at one time. You could almost group that in with the slang definition of Noise: “empty talk; nonsense” because that is what the public do with your message if you can’t break […]

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  • Marketing Basics

    With all the internet marketing “gurus” out there now its almost as if you’re sifting through grains of sand at the beach to find the seashells that you’re really looking for. Marketing certainly has changed in the digital age, no doubt about it. If you’re not changing with it, it’s really your loss. Newspapers are […]

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