Articles & Press

A well known phrase in the business world is, “The most expensive dollar you’ll ever “save” is the dollar you don’t make.” Business owners should save money, I do…but on the right things. You didn’t want to buy Bitcoin at $400 because it was too expensive? Well it’s now between $40k & $60k. You “saved” […]

I’ve been through 3 recessions now in my career. Rewind to 30 years ago, where’s the 1st place you’d put your business so customers could find you? The Yellow Pages! And you’d be competitive by changing your name to “AAA Service Company” or by buying a half a page ad for $50,000 a year. Something […]

Where?  Usually from revenues not realized – the money you’re not making.   Why is this missed by so many? Well, it’s not there to be seen in the first place. It takes a fairly experienced executive to not be so activity-reactive to what slaps them in the face every week.  Only those experienced enough […]

Well, are you? Let’s first look at what what Herd Mentality is: Herd Mentality is when you act the same way as the people around you, ignoring your feelings or observations of facts in the process. In other words you’re REACTING. You don’t think, you don’t observe, you’re REACTING.       Anyone who’s been […]

What is “Company Hopping?” It is jumping from one service company to the next, every few months, for whatever “good reason.” There are a lot of people who have this operating basis on various services. Call me old school, but I like a relationship with a proven-out service provider and once I find that relationship, […]

I see a lot of failures in Marketing, and not just with internet marketing.  It could be in generating referrals, networking, postcards, Valuepack Coupons, etc. I get to talk to those who have these failures.  Here’s what they say, “it didn’t work for me” or “I wasted my money” or “no one uses it” or […]

In recent networking, I’ve had the pleasure of meeting a University Professor that delivers courses in marketing.  It was good for both of us to share experiences and viewpoints.  He learned a bit from me about what it’s like in this day and age to slug it out mano y mano in the business development […]

How long does SEO take to start working? Probably longer than you think or want it to. SEO is a long-term marketing strategy, it is not for the short-term minded person trying to get next-day results. You’re working with entities like Google, who change all the time, whereas you technically have no control over what they’re doing, […]

SEO De-Mystified An Interview with Dan York, President and Founder of Stellar E-Marketing, local SEO specialists  Judy Marcus: Admittedly, I don’t know a lot about SEO, though I’ve read your blog posts and looked into it a bit. So far we’ve had mixed reviews from Clients as to its effectiveness and Return on Investment and […]