Articles & Press

  • Where’s your company losing the largest amount of revenue?

    Where?  Usually from revenues not realized – the money you’re not making.   Why is this missed by so many? Well, it’s not there to be seen in the first place. It takes a fairly experienced executive to not be so activity-reactive to what slaps them in the face every week.  Only those experienced enough […]

  • Are You Running Your Company on “Herd Mentality?”

    Well, are you? Let’s first look at what what Herd Mentality is: Herd Mentality is when you act the same way as the people around you, ignoring your feelings or observations of facts in the process. In other words you’re REACTING. You don’t think, you don’t observe, you’re REACTING.       Anyone who’s been […]

  • How “Company Hopping” Ruins your ROI

    What is “Company Hopping?” It is jumping from one service company to the next, every few months, for whatever “good reason.” There are a lot of people who have this operating basis on various services. Call me old school, but I like a relationship with a proven-out service provider and once I find that relationship, […]

  • Failed Marketing and Consistency of Marketing

    I see a lot of failures in Marketing, and not just with internet marketing.  It could be in generating referrals, networking, postcards, Valuepack Coupons, etc. I get to talk to those who have these failures.  Here’s what they say, “it didn’t work for me” or “I wasted my money” or “no one uses it” or […]

  • Conversions, Lags and a Return on Your Investment

    In recent networking, I’ve had the pleasure of meeting a University Professor that delivers courses in marketing.  It was good for both of us to share experiences and viewpoints.  He learned a bit from me about what it’s like in this day and age to slug it out mano y mano in the business development […]

  • How long Does SEO Take to Start Working?

    How long does SEO take to start working? Probably longer than you think or want it to. SEO is a long-term marketing strategy, it is not for the short-term minded person trying to get next-day results. You’re working with entities like Google, who change all the time, whereas you technically have no control over what they’re doing, […]

  • An Interview With the CEO

    SEO De-Mystified An Interview with Dan York, President and Founder of Stellar E-Marketing, local SEO specialists  Judy Marcus: Admittedly, I don’t know a lot about SEO, though I’ve read your blog posts and looked into it a bit. So far we’ve had mixed reviews from Clients as to its effectiveness and Return on Investment and […]

  • What can I do to help my SEO?

    We’re often asked by our customers, once they’ve signed up with us, “What can I do as the business owner to help speed up my SEO?” This is an excellent question to ask. Probably the aspect of this I would have most people focus in on is, “What should I NOT do to inhibit the […]

  • The actual cost of discount and cheap SEO

    It’s common in our business to hear people say, “we’ve found a cheaper SEO company” or “such and such company will do it for half of what you charge.”  When people say this to us, we don’t fight them on it, we just educate them. The first question we have to ask is, “Will they […]


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