Hi,
What does it mean if you are getting great reports from your marketing/lead generation company saying that you are getting more website traffic and everything looks great, but you keep asking, “Why am I not getting any more calls?”
If you’re not getting calls, something isn’t working. There is no excuse, no report, or anything else that will explain away the fact that the phone is not ringing.
Restoration Marketing programs, it’s like a relay race. There are several legs to win the race. All of those legs have to work well in order to get the call to come in. If it was easy, everybody would be successful at it. But it isn’t.
Still, no calls = something is broken.
Now, marketing companies provide reports to show you what they are doing is valuable. But a lot of the data they put on the reports makes them look good even though it doesn’t get the phone to ring. For example, website, traffic, click through rates, etc. etc. I’m sure you guys have heard all of these stats and metrics before. But the fact is, with almost every restoration client we’ve ever had, is they just don’t care about any of that. They also say the same thing – “Make the phone ring.”
So if you are getting lots of reports, but the phone isn’t ringing, it isn’t working.
Sometimes you need somebody more specialized to walk through those points. Imagine a general contractor who is typically doing bathroom remodeling coming in trying to do your job. Coming in trying to do mold remediation, and dry outs and reconstruction when they don’t know all of the nuances and step-by-step procedures that you have spent years doing.
It’s not that anybody is good or bad people or everybody is trying to screw you, it is simply that they don’t know all of the relay race legs in order to achieve the actual phone call. In recent years, there have been a lot of big marketing companies that’ve moved into this space because they know that you guys pay. But just because you pay doesn’t mean they know how to get 4th phone to ring. But they sure do have pretty 13 page reports explaining how good they are doing!
Long story short here guys, if the phone isn’t ringing, it’s just not working. It can be fixed.
Dan York,
Founder, Stellar-eMarkeitng, Inc.
www.water-damage-marketing.com