We recently sat down with Jonathan Grubb of United Restorers, one of the oldest and most trusted restoration marketing companies around. He had questions about AI, Google Search and how we can best prepare our restoration clients for the coming year. We break down why phone calls are the only metric that truly matters. Too many marketing agencies distract you with vanity metrics — clicks, website traffic, impressions, click-through rates, and so-called “conversions” (which are often meaningless). The real question is: did their efforts generate actual phone calls?
